Hell or High Water target audience

Hell or High Water has a very specific marketing campaign. Its posters and trailers are focused on the story. The poster goes for tonal accuracy, and the trailer lays out the story. For social media, the film has a website that is not very special. The film relied on word of mouth and TV Spots. The film had many commercials that depicted the atmosphere of the film. Our group would use many TV Spots in between shows that our target demographic would watch to spread the word of our film.

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