Traditional Model

Our  film would ideally follow a distribution model that is traditional. A traditional model sends films to wholesalers and then to retailers. A direct model goes around wholesalers and go straight to retailers. This retains the rights for DVD, VOD, etc.; however, this requires lots of cash. Producers like to chose the direct distribution because they make more money off of it, but this model is more difficult. Bong Joon-Ho experimented with the direct model by releasing his film Snowpiercer simultaneously on the release date. In 2012, Twentieth Century Fox developed a plan to release movies digitally before DVD and Blu-Ray. We could spend money on marketing instead of direct distribution so more people will watch it. AMC and Cineplex are lenient on having films in theaters for less than the traditional 90 days, and more than 17 days. So if its unsuccessful we can pull it from theaters after 17 days, and cut a deal with a VOD/Streaming service, and then DVD.

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