Baby driver target audience
The audience of baby Driver is similar to that of our Film. The audiences are similar because it features a fast paced action crime thriller that stars a young male main character lead. This audience is most likely the young adult male category. The film was advertised with posters, these were hung in movie theaters and film festivals, which generated awareness of the film in the demographic of movie enthusiasts. Two different trailers of the film offered two different vibes which could have interested those different sides of the spectrum. These were shown on television, YouTube, and other social medias. The film also had cross promotions with other companies, Alpha Industries created movie inspired apparel, Subaru used the movie to advertise it's WRX model, and Urban Outfitters, had an elusive movie t-shirt and soundtrack vinyl. We would like to use all these forms of advertisement especially the movie inspired clothes line.
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